Launching a new website is always so exciting, you’ve poured everything you have into it and you want it to be seen by as many people as possible. You’ll likely have already set your website up with SEO good practices, such as page descriptions and image meta data. When we launch a new site we always expect a small drop off to search engine impressions for the first 2 weeks, after that it should start increasing above and beyond your previous rankings. To make sure you get the most out of your shiny new website, don’t forget to do the following:
Google My Business
If you have changed URL’s or added new products & services, make sure your Google My Business profile is up to date. Fill in as much information as you can, it really makes all the difference.
Setup Google Search Console & Google Analytics
When you’re following your SEO closely the best tools you have are GSC and GA. Data is your friend, and even if you don’t plan to increase your SEO budget right now, when you go to make that move in the future the more data you’ve gathered the better. These tools are both free to use too.
Content updates
Regular content updates and blog posts will keep your website at the top of it’s game. Make sure your website is a good reflection of your business and what you offer.
Redirects
If you have added extra pages or restructured your website then make sure you track your redirects and 404’s. This will ensure that search engines aren’t getting 404’s and your customers end up on the right page.
Updates to social media and online directories
If you have updated any branding, logos or main website URL’s then don’t forget to update them on all the places you appear online. This might include: Facebook, Twitter, Instagram, LinkedIn, Youtube, Yell ect.
If you need any advice about launching your website, digital strategy, or SEO then get in touch here.
About the Author: Chloe Roberts
