Crestala Fencing Website

Crestala Fencing Centre is a family run fencing and gate supplier in Tunbridge Wells, Kent. They supply to both trade and public, with a workshop on site they specialise in making beautiful bespoke gates and fencing. 

Made for
Crestala Fencing Centre

E-Commerce | Website Development | Wordpress
2018

About

Crestala Fencing Centre is a family run fencing and gate supplier in Tunbridge Wells, Kent. They supply to both trade and public, with a workshop on site they specialise in making beautiful bespoke gates and fencing. 

Objectives

  • With a large product list, making it easier to navigate the site was crucial. 

  • Making the website responsive and mobile friendly.

  • Finding a way for customers to apply for quotes via the website but with no checkout/payment gateway. 

  • Updating and restructuring content as well as creating a blog.

  • Make sure the website CMS was easy to use for the company to update prices themselves.

  • SEO setup

Our Approach

We quickly decided to go with Wordpress CMS(Content Management System) for this project, with Woocommerce being the perfect accompaniment to house the 260 current products (and many variations - who knew screws came in so many sizes!). We spoke at length with the client about how they imagined their new site should look. Giving them various options to choose from for both their homepage and product layout, whilst choosing a theme that was fully responsive, clean and effortless. Creating a brand new Product menu structure, making the site more accessible and easy to use for all customers. We worked with the office staff to create the systems and processes needed to make the quote cart system work smoothly.

 

Copy writing and photo editing was carried out in-house. Finally we made separate users for all members of their staff, with varying degrees of access to the CMS. Due to the nature of the business prices and content have to be updated frequently so staff training in how to get around the site, update prices, product info' and pages etc was important.

 

We carried out both pre and post launch SEO on the site, following its progress for the first 8 weeks after it went live. We thoroughly enjoyed working on this site and are pleased to say their bounce rate is down by a massive 40% and they are ranking higher than ever before on Google!

Website Features

  • Wordpress CMS

  • Woocommerce with bespoke Quote Cart

  • Fully responsive site 

  • Photo Galleries

  • Comments and Ratings 

  • 300 Main Products added

  • Custom Product Menu 


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