Trim Website

TRiM Project, based in Birmingham, is the brainchild of founder Mike Buckle. He’s taken a new approach to combating stress, combining running and mindfulness sessions into one wholesome package to invigorate the mind and body of students. 

Made for
Trim Project

2018

About

TRiM Project, based in Birmingham, is the brainchild of founder Mike Buckle. He’s taken a new approach to combating stress, combining running and mindfulness sessions into one wholesome package to invigorate the mind and body of students. 

Objectives

  • Create a solid brand identity and new logo

  • The website needed to appeal to a wide audience (Direct customers/Students and businesses) 

  • It needed to be responsive and mobile friendly 

  • Add a customised sign-up form, in this case via Mailchimp

Our Approach

As a completely new brand, we spent time with the client initially learning what they liked in terms of design and learning about the business ethos, customer base and future developments. Mike had some great examples of Japanese minimalist design that really appealed to him, so we used this as a foundation for our initial set of logo designs. We originally pitched an abstract logo marque paired with a modern font but felt it was a little impersonal. We then hit upon the gold ribbon logo as a fun energetic way to represent TRiMs ideals. 


We decided to go with Avada theme on Wordpress CMS for this build as the client needed to be able to easily edit the basics, updating dates of events and blog posts. It needed to be clean, sleek and fully responsive due to the customer base largely using mobile devices.

 

We provided pointers on content and copywriting, SEO and the client provided us with text.  The homepage came together quite easily and we added in colourful graphics to make the site as engaging as possible, including the custom header on the homepage. The use of movement gave it a fun aspect, and was well worth the time we spent on it. 


The additional text pages for business information, contact form and custom Mailchimp signup form came together quickly and the site was ready for launch. We thoroughly enjoyed working with Mike and creating this beautiful site with a such a great ethos behind it.

Website Features

  • Wordpress CMS

  • Theme Fusion

  • Fully responsive site 

  • Blog & News area

  • Custom Mailchimp signup form

  • Contact Form

  • Integrated Google Maps


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